I teamed up with Arielle Salsa, the badass founder and genius of The Pretty Cult, a fashion line inspired by powerful women and rock and roll culture, to showcase some of her newest creations.

'The Pretty Cult blurs the line between fashion and the Rock & Roll lifestyle.' 

What is the The Pretty Cult? 

The Pretty Cult is more than a clothing brand, it’s a way of life. 

What did you do before starting The Pretty Cult and what inspired you to start your own business?

My background is in music, I worked at a big agency for a few years straight out of college and gained a lot of knowledge about the music industry. I was always working on The Pretty Cult on nights and weekends, finally I had enough of working for the man and decided to work try and do this thing on my own.

What are some of your recent accomplishments or best moments since starting The Pretty Cult?

The first line ever designed of capes was published in Volition magazine last year which was pretty amazing!

 The small things and partnerships I have made are more exciting to me, getting to work with Goldenvoice on some national touring acts and presenting shows has been really exciting to me!

Whats in the future for The Pretty Cult?

In the near future TPC will be opening a brick and mortar which will be located at the Allright Collective. I’ll also be popping up at Musink and Coachella this year, so if you are at any of these festivals do come say hi! I also plan to be doing many more monthly nights, presenting shows, and putting on rock shows!

To see more of Arielle's designs visit www.theprettycult.com

And make sure to follow The Pretty Cult on social media at  https://www.facebook.com/theprettycult/  instagram @theprettycult

Model and MUA : Destinee Nicholson @destinee_nicholson @sfxbydest